Blogger profile: Laurence Cohen

Blogs on mobile financial services, in particular the marketing aspects. Likes skiing, horse riding and diving and living in Marseille helps her spend as much time as possible doing all three of them.


Get in touch with Laurence Cohen:

Comments or questions are welcome.

* indicates required field

Other blogs by the same author

The Death of the Rolodex: could NFC put business cards…

Last week saw the launch of MOO.com’s Android app, which allows users to program custom URLs or vCards onto their NFC-enabled business cards. Together with our own POPwings offering, (which uses your phone to create and share personalized NFC business cards, including contact details, social media profiles and photos) this shows that the market for […]

Your NFC business card

Greetings from LeWeb in Paris where the Internet of Things is this year’s theme. Can you picture the event with around 3,000 attendees milling about and meeting each other? Now imagine the number of business cards being exchanged… How many conferences or events have you attended where you have swapped business cards with new and […]

Why will mobile financial services & NFC be any better…

In our latest post answering questions from mobile influencers here at Mobile World Congress, we’re taking a look at questions from Mobile Heroes’ Helen Keegan relating to mobile financial services (MFS). Helen asked us how MFS (and specifically NFC) will improve on the services which online banking providers have now offered for a number of […]