Posted on 01 March 2012 by Isabelle Lodo
It’s the final day of Mobile World Congress 2012. According to reports, over 67,000 attendees from 205 countries swung by the biggest mobile phone conference in the world, and we certainly saw a few of them at our stand. As one of our final blog posts on the show we wanted to share some insights […]
Posted on 20 June 2012 by Thales DIS
Smartphones are spreading like wildfire, with Australia, the UK, Sweden, Norway, Saudi Arabia and the UAE all boasting smartphone adoption rates above 50% and, according to Nielsen in February 2012, almost half of all US mobile subscribers now also own smartphones – an increase of 38% compared with 2011. Smartphones are fast replacing feature phones and […]
Posted on 14 August 2012 by Thales DIS
Following the closing of the London 2012 Olympics and the handing over of the flag to Rio de Janeiro for the 2016 Games, stats and facts are abounding fast. Did you know, for example, that 2.7 million bananas were eaten in the Olympic Village? Or that only 44% of medallists sang along with their national […]
Posted on 26 February 2013 by Dominique Brulé
As defined by the NFC Forum, ‘Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.’ I like this description as it implies that NFC makes life easier and more convenient, in […]
Posted on 11 March 2013 by Thales DIS
Do you use your mobile phone purely for calling? If so, you’re missing out! The new mobile era has brought us many possibilities, given us more flexibility and shaped our daily habits with the noble mission of making our life easier. However, everything comes at a price. While mobile devices nowadays are enabled to allow […]
Posted on 04 April 2013 by Thales DIS
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]