Category: China

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Complexity is the worst enemy of security

The phrase ‘less is more’ rings true in many sectors of life, work and society, but few expect it to be used in relation to security. For many, security fits the ‘more the merrier’ platitude – at least that’s what many of my IT security colleagues would promote. Look deeper, however, and there are theories, […]

How safe is the data on your laptop?

Picture this: You or a colleague take a business trip abroad, maybe to Shanghai.  The customs agent insists on inspecting your laptop.  He takes it out of sight, just for 30 minutes, and then returns it to you.  How would you know if your data was accessed?  30 minutes is plenty of time to copy […]

What’s up with Mark Zuckerberg? A man on a mission…

He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]

Payments in Asia: a multi-tier economy?

With Mobile Asia Expo kicking off tomorrow, over the next few days on the blog we’ll be taking a look at three key areas of the Asian mobile market, starting with payments. The first thing to remember when looking at the Asian market is that to consider it as a single entity is somewhat misleading. […]