Category: Germany

How can telecoms operators maximize loyalty? With big data.

I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

An ode to consumer privacy

Do you use your mobile phone purely for calling? If so, you’re missing out! The new mobile era has brought us many possibilities, given us more flexibility and shaped our daily habits with the noble mission of making our life easier. However, everything comes at a price. While mobile devices nowadays are enabled to allow […]

MWC 2013: Keynote 4: The future of communications

The space between operator delivered services and OTT providers has been one of “coopetition” at the best of times, and outright conflict at others. This keynote session set up the leaders of major telcos – Deutsche Telekom, Korea Telecom, alongside network provider Ericsson and OTT provider Viber. The CEOs set the context for the evolution […]

Enhancing customer loyalty – insights from Berlin

Hello from Berlin where we have been attending the Telecom Loyalty and Retention event, exploring how to improve customer loyalty and retention in the telecoms industry. Over the last three days we have heard about new trends and experiences in loyalty programs as well as the challenges operators and service providers are facing. Below are […]