Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 08 November 2013 by
In a world where millions of people rely on the Internet for daily tasks, it’s easy to forget that not everyone has instant and reliable access to the World Wide Web. Today, the Internet isn’t accessible for two thirds of the world. Unfortunately, given the low spread of connectivity projected for years to come, it’s […]
Posted on 26 February 2014 by
He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]
Posted on 23 January 2015 by
The Bill and Melinda Gates Foundation’s 2015 Annual Letter, covering important predictions for the impact of technology in the next 15 years, has highlighted the global benefits of digital banking. Here, we take a look at what those key benefits are.