Posted on 04 April 2013 by Thales DIS
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 01 July 2011 by Thales DIS
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 23 January 2013 by Marta Bordonada
It has been available in South Korea for years and in Norway since 2009. Japan launched LTE in 2011 and the US has been shouting about its own successes in delivering LTE these past few years too. Now, 4G is finally also available in the UK. A 4G mobile network, the successor to 3G, launched […]
Posted on 18 February 2013 by Isabelle Lodo
With all the buzz around 4G and LTE coming to a town near you (if you live or work in the US or UK), and prior successes emanating from Norway, Japan and South Korea, we should be excited about the opportunities being made available to us with these infrastructure upgrades. However, recent research shows that […]
Posted on 27 February 2013 by Marta Bordonada
The space between operator delivered services and OTT providers has been one of “coopetition” at the best of times, and outright conflict at others. This keynote session set up the leaders of major telcos – Deutsche Telekom, Korea Telecom, alongside network provider Ericsson and OTT provider Viber. The CEOs set the context for the evolution […]
Posted on 26 February 2014 by Muriel Charriere
He’s a man on a mission, and when the man who created Facebook talks about mobile phones, people listen. In his keynote speech at MWC in Barcelona, he took some time to speak about WhatsApp, and its mission to connect one billion people across the globe. It’s no secret that Zuck’ has seen mobile as […]