Posted on 14 February 2011 by Thales DIS
Heike Scholz from Mobile Zeitgeist has asked us some questions around mobile marketing, looking at click through rates (CTRs) and what differences we have experienced in each country and/or region.
Posted on by Dominique Brulé
Mark Roberti, editor of RFID Journal, which covers all forms of radio frequency identification, including NFC, has sent us questions about NFC that he hears from readers.
Posted on 16 February 2011 by Dominique Brulé
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
Posted on by Tim Cawsey
Unsurprisingly this was the direct opposite of a slow news week for the mobile industry and for Gemalto’s Telecom business it was no different. We’ve announced new products, contracts, partnerships, oh and of course the unavoidable Facebook SIM
Posted on 17 February 2011 by Thales DIS
We were lucky enough to have made the registration list for Mobile Monday London’s mobile advertising and mobile marketing panel session yesterday afternoon. It was a packed room, with everyone listening intently to Russell Buckley from mobhappy.com quiz the panellists in 15 minute slots.
Posted on 06 April 2011 by Tim Cawsey
The Mobile Retail Masterclass recently held in London and run by the folks at www.mobilemarketingmagazine.com, put retailers and solution providers together in the the same room to discuss this burgeoning market.