For merchants gearing up for the highly anticipated Black Friday sales event, optimising the checkout payment experience holds immense significance. As online shopping reaches new heights, it becomes increasingly evident that ensuring a seamless and secure payment journey is pivotal for capitalising on the Black Friday rush and driving sales.
A solution to streamlining and securing transactions
The significance of a streamlined checkout process is underscored by the fact that more than half of consumers (55%) are prone to abandoning their online purchases if they have to re-enter their credit card or shipping information. This trend accentuates the importance of leveraging solutions like Click to Pay to enhance conversion rates and diminish checkout friction. By alleviating the need for consumers to manually input payment details such as card information and shipping address, Click to Pay offers a swift and hassle-free payment experience, thereby bolstering the likelihood of capturing Black Friday shoppers’ interest.
In the context of Black Friday, businesses can leverage Click to Pay to create a secure payment environment, deploying advanced security technologies like tokenisation and encryption to safeguard sensitive payment data. This further inspires trust and confidence among consumers.
Through a single integration with a unified platform, merchants can also seamlessly connect their registered users and guest checkouts with all relevant networks within a short span of time, ensuring that they are well-prepared to cater to the heightened demand and traffic associated with Black Friday.
The Thales solution
Thales, in collaboration with major payment schemes, has developed an eCommerce solution tailored to address the challenges of the evolving online shopping landscape. Thales’ brand-agnostic solution is focused on enhancing conversion rates by providing a swift and hassle-free payment experience while also establishing a secure payment environment that fosters consumer confidence.
Merchants can achieve a single EMV tokenisation integration within a brief four-month timeframe, covering the most prevalent international payment schemes. This not only saves merchants from laborious legal work and maintenance updates, but also ensures their preparedness to handle the heightened demand and traffic of the Black Friday sales event.
The final word
As Black Friday presents a prime opportunity for merchants to harness increased consumer spending, the role of delivering a frictionless and secure payment experience cannot be understated. By partnering with Thales, businesses can expedite their journey towards achieving a seamless, secure, and efficient payment process, thereby enhancing customer satisfaction and propelling sales during the Black Friday shopping frenzy.
To discover how Thales can empower merchants to unlock the full potential of the Black Friday sales event through a frictionless and secure payment experience, visit: https://www.thalesgroup.com/en/markets/digital-identity-and-security/banking-payment/digital-commerce
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