In a recent blog post, we talked about how TSM consortiums are helping to speed the development of NFC ecosystems.
Another way for all stakeholders to further accelerate the NFC ecosystem is to adopt best practices learned in real-world deployments.
There are many ways that MNOs and participating service providers can develop NFC services by facilitating other integration within the NFC ecosystem, helping each other evolve their brand and go-to-market proposition for NFC.
Deploying generic TSM configurations based on international standards and protocols can simplify engagement, avoiding excessive customization to speed up implementation lead-times. Gemalto’s Trusted Service Hub follows this standards-based methodology.
At the same time, any newcomer in the mobile services sector must differentiate their service from the competition. MNOs can help service providers achieve this by making their service highly visible, investing in communication and marketing, and building a strong brand and clear value proposition for their service.
As a helpful resource for the global community, Gemalto has developed a new downloadable guide to becoming an enabler within your NFC ecosystem. The insights in the guide are based on Gemalto’s in-depth experience from many and varied NFC implementations around the world.
To learn more, download your copy of our new MNO Guide to Enabling the NFC Ecosystem.