Posted on 21 January 2014 by
You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]
Posted on 13 November 2012 by
New studies from the ITU (International Telecommunication Union) and mobiThinking have recently further underlined the longevity and enduring appeal of SMS messaging: both for consumers and also, therefore, marketers. The ITU’s research showed that, at the end of 2011, there were 6 billion mobile subscriptions worldwide, equivalent to 87% of the world’s population. Mobithinking, meanwhile, […]
Posted on 30 May 2012 by
On Saturday night, Informa’s Camille Mendler tweeted her frustration that UK viewers of the Eurovision Song Contest could not enter their votes by text. In questioning the decision, she referred to SMS as Europe’s ‘most ubiquitous and cheap communications method’. Research from Camille’s parent company, Informa, has today proved unequivocally that this assertion was correct. […]
Posted on 05 October 2011 by
As I’m sure you’ve heard and seen, Facebook recently released a new Timeline feature, as reported by Todd Wasserman. This shows just how important a part the social networking site plays in our lives, whether personal or professional. While half the world sleeps, the other half are busy fuelling the internet content servers worldwide, with […]
