Tag: Consumer attitudes

Building consumer trust in mobile banking

Smartphones are becoming more and more pervasive in our lives these days, as recent research from Nielsen and Javelin Strategy Research shows. Consumers are embracing smartphones in record numbers, however the uptake of mobile banking technologies does not match this high rate of adoption.

Consumer attitudes to NFC

Despite all the recent hype around mobile payments and NFC with announcements from Orange and Barclaycard in the UK and Google Wallet launching in the US with Citi and MasterCard there is still a certain amount of skepticism. Consumer attitudes vary quite radically, depending on when they were surveyed and where they live.