Tag: Forrester

The latest mobile marketing trends from MWC13 in Barcelona

Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]

As with the desktop web, will mobile advertising become the…

Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]

NFC: much more than pocket money

Forrester’s Denée Carrington blogged recently about the state of mobile payments in the United States, as the research firm published its US Mobile Payments Forecast, 2013 to 2017. For those looking for a quick summary, Denée outlined the three main takeaways as follows: Mobile payments adoption will be fueled by unprecedented growth in proximity payments […]

How to be smart with dumb phones

I expect many of our readers will know someone who either gave or received a smartphone over the last few months. They’re ubiquitous these days and I’ve even seen kids who can’t be more than two or three years old using a smart device. Thomas Husson blogged for Forrester on mobile trends from 2012 at the end […]

Shop Safe With Your Mobile This Holiday Season

The holiday season is upon us, and it’s time to shop.  Every year on Black Friday consumers wake up early and head out to get the best deals on holiday gifts.  More and more, though, they are doing the shopping online from home, with some sleeping in or getting up at 3am to get the […]

Analyst says services, not payments, will drive NFC to mass…

Let’s say you are one of the lucky consumers that purchases one of the 100 million NFC-enabled mobile devices that will ship worldwide in 2012.  How do you picture yourself using it?  To buy your morning coffee quickly with just a wave of your phone? Or for some other application like pairing devices and reading […]