Tag: Forrester

As with the desktop web, will mobile advertising become the…

Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]

The latest mobile marketing trends from MWC13 in Barcelona

Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]

Emerging payments in emerging markets

Today, smartphones give us round-the-clock access to a wealth of information and services. We can book hotels, email colleagues or reserve a table at our favourite restaurant (and even pay the bill via the handset). But what about those of us who don’t own a smartphone?  In countries such as the US and the UK, […]

EBG: Perspectives from the Mobile & Social Media event of…

Hello from Paris at the EBG event. The catchphrase these past two days has been ‘If you snooze, you lose.’ While that might be taking it a bit far, it’s certainly true that it’s been a highly engaging and fast-moving conference in a fast-moving and evolving industry. And, having dosed up on coffee, I’m keen […]

Analyst says services, not payments, will drive NFC to mass…

Let’s say you are one of the lucky consumers that purchases one of the 100 million NFC-enabled mobile devices that will ship worldwide in 2012.  How do you picture yourself using it?  To buy your morning coffee quickly with just a wave of your phone? Or for some other application like pairing devices and reading […]