Tag: Gemalto

The 21st century CRM

Following our post on the benefits of the 21st century SMS, you can now learn about the 21st century CRM and the importance of permission marketing to ensure success in mobile marketing.

Smartphone users still prefer SMS offers

Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.

10 Tips to make mobile marketing work for your business

As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.

Opt-in for mobile permission marketing

In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.”  It realizes that treating people with respect is the best […]

The smarter 4G tablet powers itself

When big names in technology decide to team up, the prospect for consumers is usually mouth-watering. When the French Government step in – I think it’s safe to say we’re witnessing the birth of some game-changing technology. The consortium of Gemalto, Archos, Eurecom and WYSIPS has been selected by the French Government to develop the […]

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