Posted on 05 October 2011 by Marta Bordonada
As I’m sure you’ve heard and seen, Facebook recently released a new Timeline feature, as reported by Todd Wasserman. This shows just how important a part the social networking site plays in our lives, whether personal or professional. While half the world sleeps, the other half are busy fuelling the internet content servers worldwide, with […]
Posted on 13 November 2012 by Thales DIS
New studies from the ITU (International Telecommunication Union) and mobiThinking have recently further underlined the longevity and enduring appeal of SMS messaging: both for consumers and also, therefore, marketers. The ITU’s research showed that, at the end of 2011, there were 6 billion mobile subscriptions worldwide, equivalent to 87% of the world’s population. Mobithinking, meanwhile, […]
Posted on 21 January 2014 by Marta Bordonada
You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]