Tag: Interactive

Mobile Marketing in Istanbul

Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]

Tech Evolution at GITEX 2012

If you read my introductory post, you’ll be aware that I’m roaming the exhibition halls at GITEX Technology Week in Dubai, with a keen interest on innovation. Of the four exhibition halls, (Telecoms, Government, Cloud, Smart Technology) the Gemalto hub is located in the smart tech sector and we’re keen to take our exhibiting beyond […]