Tag: Loyalty

Social media in payments: why has it taken banks so…

Last month I was honoured to be invited along to speak at an event in London to talk about the importance of social media to today’s businesses, particularly those in the financial sector where, as a phenomenon, it is often overlooked. We also heard interesting presentations from Tracy Glynn, John Hartley, Christophe Langlois, Thomas Messett, […]

A Surprising MVP for Mobile Payment Success

The “wallet wars” are in full swing as mobile payment providers battle for consumer attention. However, we are still waiting for a tipping point to see widespread adoption, as my colleague, Fred Martinent, pointed out in his recent blog post. Like any new technology, it takes time for consumers to get comfortable with change and […]

The Ultimate Mobile Wallet is More than Payments

Like most people, when I think of mobile wallets, I think of making a payment transaction: a quick, convenient, contactless payment transaction where I don’t ever have to pull out my card. But that’s the just the tip of the iceberg of what mobile wallets can do. The push for mobile wallets is driven by […]