Tag: Messaging

Trust in mobile messaging

Thanks to smarter devices and wider availability of connectivity, whether through WiFi services or 4G/LTE, we are communicating more than ever before especially through mobile phones  We send ten billion messages per day on Facebook, and recently acquired popular messaging platform WhatsApp processed 27 billion messages in a period of 24 hours last year. However, […]

The four ‘golden rules’ of mobile marketing: in Dubai and…

One trend which again has been on show at this week’s GITEX conference in Dubai is the ubiquity of mobile technology. You’ll look no further than a few yards before setting eyes on someone talking into their phone, typing a message or email or browsing their tablet. Whilst GITEX attracts delegates from across the world, […]