Tag: Mobile CRM

The future is mobile – The Gemalto Netsize Guide is…

Last year saw the release of the 10th edition of our Netsize Guide, focusing on mobile CRM, NFC adoption and increasing SMS volumes. The 2013 edition, now available for free download, is just as noteworthy… Whereas, once upon a time, the Gemalto Netsize Guide might have been more relevant to mobile industry players, today it […]

EBG: Perspectives from the Mobile & Social Media event of…

Hello from Paris at the EBG event. The catchphrase these past two days has been ‘If you snooze, you lose.’ While that might be taking it a bit far, it’s certainly true that it’s been a highly engaging and fast-moving conference in a fast-moving and evolving industry. And, having dosed up on coffee, I’m keen […]

Smartphone users still prefer SMS offers

Messaging is easy, simple, and democratic because it’s the only mobile marketing channel compatible with all handsets and consistently available in the same format for everyone. According to a recent study by Upstream, even the vast majority of smartphone users (75%) prefer to receive offers via SMS.