What is holding NFC back? – Question from Mobile Marketer
Posted on 16 February 2011 by
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
Tag: Mobile World Congress
Slow news week! 3 words that are never linked to…
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Unsurprisingly this was the direct opposite of a slow news week for the mobile industry and for Gemalto’s Telecom business it was no different. We’ve announced new products, contracts, partnerships, oh and of course the unavoidable Facebook SIM
Mobile advertising speed dating panel – yes, you heard right!
Posted on 17 February 2011 by
We were lucky enough to have made the registration list for Mobile Monday London’s mobile advertising and mobile marketing panel session yesterday afternoon. It was a packed room, with everyone listening intently to Russell Buckley from mobhappy.com quiz the panellists in 15 minute slots.
Who can (or should) lead in NFC? – Question from…
Posted on 18 February 2011 by
As part of our series of questions from bloggers and journalists, Sarah Clark, editor of NFC World and author of NFC Business Models, asks Gemalto who is currently in the strongest position to take advantage of the benefits that NFC technology has to offer?
GSMA CEO says machine-to-machine (M2M) key to innovation
Posted on 01 March 2011 by
On the Tuesday morning of Mobile World Congress, Rob Conway, GSMA CEO, opened Congress declaring that the mobile industry is entering a ‘third wave of innovation’. Mobile connectivity is becoming part and parcel of everyday life, in business and in our personal lives, helping to create a smarter and more connected lifestyle. See pick-up on […]
NFC is getting serious
Posted on 07 March 2011 by
Along with many others, I believe that NFC is ready for prime time. Just take a look around the globe: in Japan there are three operators working on offers, in the USA there is a joint venture set up between operators, and here in Europe not only do we have Barclays teaming up with Orange […]