Tag: Mobile World Congress

Why LTE is not just a sprint

With all the buzz around 4G and LTE coming to a town near you (if you live or work in the US or UK), and prior successes emanating from Norway, Japan and South Korea, we should be excited about the opportunities being made available to us with these infrastructure upgrades. However, recent research shows that […]

MWC 2013 – What can we do for you?

It will surprise no one to learn that the rumour-mill is going into overdrive ahead of MWC 2013. The mobile world is expecting big releases from LG, Sony, HTC, Samsung and Nokia as well as RIM, or as it’s now known, BlackBerry. This year’s MWC is being hosted at a completely new venue offering double […]

IoT

As with the desktop web, will mobile advertising become the…

Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]

Where’s the money in customer experience management?

What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so long as it is used properly! Almost 90 per cent of operator respondents felt that mobile marketing is important or even essential to a […]

The day before the first day of Mobile World Congress

That’s right – it has started. Mobile World Congress 2013 has kicked off in style. We’re in a new vast venue in Barcelona, the city is alive with visitors from all over the world, it’s the first conference to offer a truly integrated NFC Experience, and there’s plenty of excitement around the biggest mobile show […]

The Death of the Rolodex: could NFC put business cards…

Last week saw the launch of MOO.com’s Android app, which allows users to program custom URLs or vCards onto their NFC-enabled business cards. Together with our own POPwings offering, (which uses your phone to create and share personalized NFC business cards, including contact details, social media profiles and photos) this shows that the market for […]