Posted on 19 February 2013 by
It will surprise no one to learn that the rumour-mill is going into overdrive ahead of MWC 2013. The mobile world is expecting big releases from LG, Sony, HTC, Samsung and Nokia as well as RIM, or as it’s now known, BlackBerry. This year’s MWC is being hosted at a completely new venue offering double […]
Posted on 21 February 2013 by
Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]
Posted on 24 February 2013 by
What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so long as it is used properly! Almost 90 per cent of operator respondents felt that mobile marketing is important or even essential to a […]
Posted on 25 February 2013 by
That’s right – it has started. Mobile World Congress 2013 has kicked off in style. We’re in a new vast venue in Barcelona, the city is alive with visitors from all over the world, it’s the first conference to offer a truly integrated NFC Experience, and there’s plenty of excitement around the biggest mobile show […]
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Last week saw the launch of MOO.com’s Android app, which allows users to program custom URLs or vCards onto their NFC-enabled business cards. Together with our own POPwings offering, (which uses your phone to create and share personalized NFC business cards, including contact details, social media profiles and photos) this shows that the market for […]
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Question from Ric Ferraro, Mobverge: QR codes have been used to a fairly wide extent by advertisers to try and bridge the gap between the virtual world and the physical world – providing consumers a way to benefit from special offers for example. Given the generally low uptake by consumers of QR codes, when do […]
