Tag: Mobile World Congress

Mobile World Congress Keynote 1: Mobile Operator Strategies

We’ve already blogged about handset manufacturers and innovators in the mobile space, but where would be without the mobile operators? In the opening keynote of 2013’s Mobile World Congress, CEOs from some of the world’s largest and most important operators discussed the challenges and opportunities ahead for the mobile industry. Here are some of the […]

IoT

From the Connected House to the Connected City

A bigger Fira means a bigger connected venue: last year’s Connected House was only the beginning, with this year’s Mobile World Congress boasting a whole Connected City. And so of course we have been to visit it. Launched in conjunction with the likes of AT&T, Deutsche Telekom, KT, Telenor Connexion and Vodafone, there’s a car […]

IoT

Educating for innovation at Mobile World Congress

Welcome to day two of the biggest mobile conference in the world. The technology buzz continues with more delegates pouring into the new Fira venue and plenty of major announcements. We’re driving ever further NFC engagement with the NFC Experience and with our own announcements with Japanese mobile operator KDDI to enable  quicker and more […]

IoT

The latest mobile marketing trends from MWC13 in Barcelona

Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]

MWC 2013: Keynote 4: The future of communications

The space between operator delivered services and OTT providers has been one of “coopetition” at the best of times, and outright conflict at others. This keynote session set up the leaders of major telcos – Deutsche Telekom, Korea Telecom, alongside network provider Ericsson and OTT provider Viber. The CEOs set the context for the evolution […]

MWC13: How not to build a mobile campaign

Day two and three at #MWC13 saw more big brands and emerging innovators take to the world stage, but among the hustle and bustle of the trade show, I had the pleasure of attending a conference on mobile marketing; you may have been there too? The title: How Not to Build a Mobile Campaign, certainly […]