Posted on 18 February 2011 by
As part of our series of questions from bloggers and journalists, Sarah Clark, editor of NFC World and author of NFC Business Models, asks Gemalto who is currently in the strongest position to take advantage of the benefits that NFC technology has to offer?
Posted on 07 March 2011 by
Along with many others, I believe that NFC is ready for prime time. Just take a look around the globe: in Japan there are three operators working on offers, in the USA there is a joint venture set up between operators, and here in Europe not only do we have Barclays teaming up with Orange […]
Posted on 10 May 2011 by
Last month Oracle published an article that stated that NFC transactions were too slow. They have been conducting some tests combining payment, coupons and loyalty cards. Too slow? bundling all 3 transactions is a bit unrealistic….
Posted on 10 November 2011 by
Most people link mobile NFC directly to payment but as you’ll see in the clip below it creates a complete infrastructure with many use cases (and probably many more we’ve not even thought of yet). One example uses smart posters for marketing purposes. See how promotional vouchers can be emitted and redeeemed.
Posted on 14 November 2011 by
For many years we’ve been talking about digital convergence and NFC is one of the prime candidates for multi-application devices and cross-industry collaboration. We’ve already heard in great detail about its ability to get banks and telecom operators working together to power moblile payment service and another applications area moving forward will be access control.
Posted on 15 November 2011 by
NFC is starting to make the mainstream headlines with many pilots and commercial roll-outs taking place. However, just as with the arrival of 3G, ATMs and chip and PIN bank cards there’s a whole lot of consumer education that needs to take place before people will understand and, more importantly, “trust” the technology. We recently […]
