Tag: SMS

Getting your message across: 10 tips for effective text message…

Posted on 02 August 2011 by

Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]

Mobile

Mobile payment from South Africa to South Beach

Posted on 03 October 2011 by

This is my second post on our recent conference on how the mobile had impacted society for our French followers at the IT crowd hang-out, La Cantine, in Paris last week. Last week I blogged about the rise of mobile social media and today it’s the turn of mobile payment.

Mobile

3 golden rules for marketing campaigns: reach, engagement and financial…

Posted on 04 June 2011 by

I wanted to share with you a  video of Ralph Santana,  Samsung’s CMO,  where he  identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]

Mobile

20 years of text and it’s still a big part…

Posted on 05 December 2012 by

This week we celebrated the 20th anniversary of the first SMS, sent by phone engineer, Neil Papworth, reading simply (and cheerfully): “Merry Christmas.” Since that day in 1992, the humble text message has come to change the way we interact with the world and each other. There are over 200,000 exchanged every second, so as […]

Mobile