Posted on 02 May 2012 by
We are entering into a new and critical phase of development in the mobile industry. The discussion is no longer centered on whether mobile fits in the marketing mix: mobile has clearly earned its place at the table. Just look at some of the numbers being cited: David MacQueen of Strategy Analytics recently predicted that […]
Posted on 30 May 2012 by
On Saturday night, Informa’s Camille Mendler tweeted her frustration that UK viewers of the Eurovision Song Contest could not enter their votes by text. In questioning the decision, she referred to SMS as Europe’s ‘most ubiquitous and cheap communications method’. Research from Camille’s parent company, Informa, has today proved unequivocally that this assertion was correct. […]
Posted on 06 July 2012 by
It’s our 10th edition of The Netsize Guide – can you believe it? Ten years of showering insight on the mobile industry and sharing our views. We have previously looked at mobile CRM and how it is affecting brands and retailers, and investigated the notion of Truly Mobile courtesy of interviews with global brands such […]
Posted on 04 October 2012 by
How do you prioritise your written communication? I’m willing to bet that most of us read text messages long before we read emails. In truth, this is because most of us put family and friends ahead of our colleagues in our communication ‘schedules’. But what happens when these worlds collide? The SMS text message is […]
Posted on 13 November 2012 by
New studies from the ITU (International Telecommunication Union) and mobiThinking have recently further underlined the longevity and enduring appeal of SMS messaging: both for consumers and also, therefore, marketers. The ITU’s research showed that, at the end of 2011, there were 6 billion mobile subscriptions worldwide, equivalent to 87% of the world’s population. Mobithinking, meanwhile, […]
Posted on 03 December 2012 by
Hello from Berlin where we have been attending the Telecom Loyalty and Retention event, exploring how to improve customer loyalty and retention in the telecoms industry. Over the last three days we have heard about new trends and experiences in loyalty programs as well as the challenges operators and service providers are facing. Below are […]
