Posted on 02 August 2011 by
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 01 September 2011 by
According to this article from USA Today last week, cyber-attacks are set to increase over the remainder of this year due to the widespread availability of a new SpyEye hacker toolkit. The software allows hackers or cybercriminals to control a network of up to thousands of botnets, which can then be used for spamming, DDOS […]
Posted on 30 January 2013 by
Stepping off a flight in Dubai in the middle of winter is like entering a warm and welcoming hotel lobby – which is where I was recently for a conference on Maximising Customer Loyalty & Profitability in the Middle East. Despite not being able to take advantage of the sunshine and warmth as it was […]
Posted on 03 October 2014 by
What are the cyber risks executives’ face when traversing the world in search of business opportunities and those all-important face to face meetings?
