Posted on 10 August 2011 by
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]
Posted on 08 August 2011 by
Alain Martin explains how instant card issuance, custom or personal photos on bank cards and PIN services over mobile phones add up to happier customers and better loyalty.
Posted on 03 August 2011 by
As one billion people turn to mobile phones and tablets to access the Internet, eBankers are seizing the opportunity to significantly enhance the security of their online banking and e-commerce, enable peer-to-peer mobile money, and develop a new mBanking channel.
Posted on 02 August 2011 by
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
