Blogger profile: Isabelle Lodo

Isabelle works in marketing communication for Gemalto’s Telecom business. Blogs on everything mobile, especially events and news. I cannot get away from social media in private life… whether to invite my friends to go walking near the sea or to have a drink with them in a bar.


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Other blogs by the same author

Personal Cloud: Tips to improve service performance

Gemalto’s Cloud Backup meets subscribers’ needs to back-up, store and secure their contacts, wherever they are. And for the operator there are many benefits. When it comes to implementing personal cloud services, there are four main areas that MNOs should address. Over the coming weeks on the Gemalto Telecoms blog, we’ll be drawing on field […]

Personal Cloud computing – A Luxury or Necessity?

Personal cloud applications and services are on the rise, but has it hit the mainstream audience yet? With an increased number of devices such as smartphones, tablets, laptops and a plethora of other connected devices (including the growing number of smaller devices with less physical storage space), personal clouds are becoming more than a luxury. […]

Mobile Marketing and the ubiquitous Text Message

There’s no denying the text message is a powerful tool of communication. The mobile phone has revolutionized the way we talk to each other, and the way people consume information. Cultural anthropologist Mizuko Ito noted in her 2005 publication Personal, Portable, Pedestrian that the real power of mobile lies in our ‘close and emotional ties’ […]