Three issues European banking can no longer ignore
Posted on 04 April 2016 by
For Banks and fintechs alike, the new priority is blending trust and agility with improved digital services, but there are things to consider.
Blogger profile: Cecile Eurendjian
Currently develops the Banking and Payment Services at Gemalto to reposition the customer & the consumer at the center of our Banking Offers. She’s keen at injecting Marketing into very technical business. And blogging, but only as part of her meditative home work.
Website: http://www.gemalto.com
Blogs by this author
How can telecoms operators maximize loyalty? With big data.
Posted on 28 May 2013 by
I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]
The latest mobile marketing trends from MWC13 in Barcelona
Posted on 27 February 2013 by
Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]
QR codes and brand recognition via mobile
Posted on 25 February 2013 by
Question from Ric Ferraro, Mobverge: QR codes have been used to a fairly wide extent by advertisers to try and bridge the gap between the virtual world and the physical world – providing consumers a way to benefit from special offers for example. Given the generally low uptake by consumers of QR codes, when do […]
Where’s the money in customer experience management?
Posted on 24 February 2013 by
What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so long as it is used properly! Almost 90 per cent of operator respondents felt that mobile marketing is important or even essential to a […]
As with the desktop web, will mobile advertising become the…
Posted on 21 February 2013 by
Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]