Blogger profile: Cecile Eurendjian

Currently develops the Banking and Payment Services at Gemalto to reposition the customer & the consumer at the center of our Banking Offers. She’s keen at injecting Marketing into very technical business. And blogging, but only as part of her meditative home work.

Website: http://www.gemalto.com


Blogs by this author

Sunny customer loyalty in Dubai

Stepping off a flight in Dubai in the middle of winter is like entering a warm and welcoming hotel lobby – which is where I was recently for a conference on Maximising Customer Loyalty & Profitability in the Middle East. Despite not being able to take advantage of the sunshine and warmth as it was […]

Enhancing customer loyalty – insights from Berlin

Hello from Berlin where we have been attending the Telecom Loyalty and Retention event, exploring how to improve customer loyalty and retention in the telecoms industry. Over the last three days we have heard about new trends and experiences in loyalty programs as well as the challenges operators and service providers are facing. Below are […]

Where was mobile marketing at Mobile World Congress?

You can cough Jonathan McDonald, because, at first glance, there wasn’t much news announced on mobile marketing this year at Mobile World Congress. That’s not to say there wasn’t any activity, it was just very similar to previous years. For example: There was the same App Planet space with the same booths (Velti, BuzzCity, .mobi, […]

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