Posted on 12 July 2012 by Thales
You always see us say on this blog that EMV chip technology is more secure than magnetic stripe, and prevents payment fraud and use of counterfeit cards. Well we don’t just say it – the stats confirm it. Since the UK has implemented EMV, fraud has dropped steadily every year, and many other countries have […]
Posted on 06 June 2013 by Thales
Microsoft has announced new options for ADFS to be deployed with multi-factor authentication solutions, in a far simpler way than before.
Posted on 20 November 2013 by Thales
Learn Gartner’s more interesting ideas and predictions regarding where the Identity and Access Management (IAM) is headed.
Posted on 02 August 2011 by Thales
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 04 April 2013 by Thales
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 07 June 2013 by Thales
The Gemalto Contactless Challenge kicks off in the United States 10 June, with Josh Kerr and Kathy Dalton, in Austin, TX and Salt Lake City, UT, respectively, putting contactless payment infrastructure to the test. Our bloggers will be looking to find the best and worst contactless experiences, and you can see the results daily here […]