Blogger profile: Thales

The company behind our blog. Anonymous authors and former employees are assigned the Thales DIS pen name. You are still welcome to add your comments and contact us regarding these subjects.

Website: http://www.twitter.com/ThalesDigiSec


Blogs by this author

EMV can eliminate fraud, not just shift it

You always see us say on this blog that EMV chip technology is more secure than magnetic stripe, and prevents payment fraud and use of counterfeit cards.  Well we don’t just say it – the stats confirm it.  Since the UK has implemented EMV, fraud has dropped steadily every year, and many other countries have […]

Getting your message across: 10 tips for effective text message…

Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]

Embracing permission-based marketing in Asia

The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]

Bringing the Gemalto Contactless Challenge to you

The Gemalto Contactless Challenge kicks off in the United States 10 June, with Josh Kerr and Kathy Dalton, in Austin, TX and Salt Lake City, UT, respectively, putting contactless payment infrastructure to the test. Our bloggers will be looking to find the best and worst contactless experiences, and you can see the results daily here […]

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