Blogger profile: Marta Bordonada

Works in Marketing Communications for Gemalto's Telecom business. Blogs on everything mobile, especially events and news. Latin heritage but fan of British humor

Website: http://www.gemalto.com/telecom


Blogs by this author

Facebook for SIM connects the world – starting with Argentina

As I’m sure you’ve heard and seen, Facebook recently released a new Timeline feature, as reported by Todd Wasserman. This shows just how important a part the social networking site plays in our lives, whether personal or professional. While half the world sleeps, the other half are busy fuelling the internet content servers worldwide, with […]

Steering of Roaming

Bertrand Leroux discusses the opportunities that the burgeoning mobile phone roaming market offers. He explains how telecoms companies are not maximising their potential by directing their users to the cheaper networks, meaning better value for customers and more profit for operators via potentially huge cost savings. httpv://www.youtube.com/watch?v=4EbBGqyNWRg&list=PL576CC4AD88C67835&index=2  

A new parkour game – tried it with NFC?

NFC is all about freeing us up – making purchasing simpler and more straightforward. The art of parkour or ‘free-running’ is the embodiment of movement without obstacle, pause, or thought. To us, it echoes the philosophy of NFC technology and the freedom it allows us every day. So, what’s the link?

IoT

Using your NFC phone to access buildings

For many years we’ve been talking about digital convergence and NFC is one of the prime candidates for multi-application devices and cross-industry collaboration. We’ve already heard in great detail about its ability to get banks and telecom operators working together to power moblile payment service and another applications area moving forward will be access control.

The top 8 myths about Mobile NFC

NFC is starting to make the mainstream headlines with many pilots and commercial roll-outs taking place. However, just as with the arrival of 3G, ATMs and chip and PIN bank cards there’s a whole lot of consumer education that needs to take place before people will understand and, more importantly, “trust” the technology. We recently […]

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