Blogger profile: Marta Bordonada

Works in Marketing Communications for Gemalto's Telecom business. Blogs on everything mobile, especially events and news. Latin heritage but fan of British humor

Website: http://www.gemalto.com/telecom


Blogs by this author

A new parkour game – tried it with NFC?

NFC is all about freeing us up – making purchasing simpler and more straightforward. The art of parkour or ‘free-running’ is the embodiment of movement without obstacle, pause, or thought. To us, it echoes the philosophy of NFC technology and the freedom it allows us every day. So, what’s the link?

IoT

Steering of Roaming

Bertrand Leroux discusses the opportunities that the burgeoning mobile phone roaming market offers. He explains how telecoms companies are not maximising their potential by directing their users to the cheaper networks, meaning better value for customers and more profit for operators via potentially huge cost savings. httpv://www.youtube.com/watch?v=4EbBGqyNWRg&list=PL576CC4AD88C67835&index=2  

Facebook for SIM connects the world – starting with Argentina

As I’m sure you’ve heard and seen, Facebook recently released a new Timeline feature, as reported by Todd Wasserman. This shows just how important a part the social networking site plays in our lives, whether personal or professional. While half the world sleeps, the other half are busy fuelling the internet content servers worldwide, with […]

Mobile payments drive eBay growth

Online marketplace eBay has recently posted its first billion-dollar revenue quarter, confirming that mobile commerce is continuing its shift into the mainstream. The challenge for telecoms and retail industries alike is to make sure they are not late to the party and avoid being left behind. According to an official company press release, the results […]

Building consumer trust in mobile banking

Smartphones are becoming more and more pervasive in our lives these days, as recent research from Nielsen and Javelin Strategy Research shows. Consumers are embracing smartphones in record numbers, however the uptake of mobile banking technologies does not match this high rate of adoption.

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