Posted on 26 February 2013 by
As defined by the NFC Forum, ‘Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.’ I like this description as it implies that NFC makes life easier and more convenient, in […]
Posted on 24 February 2013 by
What is the most effective channel for customer interaction? Email marketing? Social media? A recent survey we’ve conducted along with Telecoms.com suggests that it could well be mobile marketing – so long as it is used properly! Almost 90 per cent of operator respondents felt that mobile marketing is important or even essential to a […]
Posted on 05 December 2012 by
This week we celebrated the 20th anniversary of the first SMS, sent by phone engineer, Neil Papworth, reading simply (and cheerfully): “Merry Christmas.” Since that day in 1992, the humble text message has come to change the way we interact with the world and each other. There are over 200,000 exchanged every second, so as […]
Posted on 14 August 2012 by
Following the closing of the London 2012 Olympics and the handing over of the flag to Rio de Janeiro for the 2016 Games, stats and facts are abounding fast. Did you know, for example, that 2.7 million bananas were eaten in the Olympic Village? Or that only 44% of medallists sang along with their national […]
Posted on 31 July 2012 by
So, for all those interested, the 2012 Olympics are fully underway in the UK. Sports enthusiasts around the world are following their favorite disciplines and notching up the medals each athlete is winning. If the Beijing Olympics were called the first ‘Digital Olympics’, the 2012 are angling for the first ‘Social Olympics’ tag. And so […]
Posted on 07 June 2012 by
This week, the Wall Street Journal reported that Facebook is working on technology that would let children younger than 13 years old use the site under parental supervision. This would be a dramatic change from the current setup, where you must be at least 13 years old to sign up and use the network. CNN […]
