Category: Japan

Should 2G be ‘switched off’?

I was reading earlier with interest Ewan MacLeod’s blog post on the problems facing UK mobile data users and how it is still patchy. We have been blogging for a while on the future that beckons with 4G (LTE) but at the moment, in the UK, the time has not come yet. The news that […]

Smartphone Security: The Power of Small, Smart… and Safe

Smartphones are spreading like wildfire, with Australia, the UK, Sweden, Norway, Saudi Arabia and the UAE all boasting smartphone adoption rates above 50% and, according to Nielsen in February 2012, almost half of all US mobile subscribers now also own smartphones – an increase of 38% compared with 2011. Smartphones are fast replacing feature phones and […]

New FFIEC Guidelines: What’s Missing?

Last week I blogged about how the new Federal Financial Institutions Examination Council (FFIEC) guidelines were highly welcome and outlined what issues they would help address. Today I am continuing with the series on these guidelines by outlining what else they could (and perhaps should) have included.

10 Tips to make mobile marketing work for your business

As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.