Posted on 20 June 2012 by Thales
Smartphones are spreading like wildfire, with Australia, the UK, Sweden, Norway, Saudi Arabia and the UAE all boasting smartphone adoption rates above 50% and, according to Nielsen in February 2012, almost half of all US mobile subscribers now also own smartphones – an increase of 38% compared with 2011. Smartphones are fast replacing feature phones and […]
Posted on 01 July 2011 by Thales
As mobile devices are so personal, brands and marketers can develop a one-to-one communication with consumers. However, there is need to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts. We share with you our 10 top tips to create successful mobile marketing campaigns.
Posted on 29 June 2011 by Vincent Truffier-Blanc
Chat SIM, the instant messaging service recently launched by AIS conceived for “Tweens” and “Teens” is meeting great success. The service uptake doesn’t stop growing and 50% of users are coming from the competition.