Posted on 25 February 2013 by
Question from Ric Ferraro, Mobverge: QR codes have been used to a fairly wide extent by advertisers to try and bridge the gap between the virtual world and the physical world – providing consumers a way to benefit from special offers for example. Given the generally low uptake by consumers of QR codes, when do […]
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A bigger Fira means a bigger connected venue: last year’s Connected House was only the beginning, with this year’s Mobile World Congress boasting a whole Connected City. And so of course we have been to visit it. Launched in conjunction with the likes of AT&T, Deutsche Telekom, KT, Telenor Connexion and Vodafone, there’s a car […]
Posted on 26 February 2013 by
As defined by the NFC Forum, ‘Near Field Communication (NFC) technology makes life easier and more convenient for consumers around the world by making it simpler to make transactions, exchange digital content, and connect electronic devices with a touch.’ I like this description as it implies that NFC makes life easier and more convenient, in […]
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Welcome to day two of the biggest mobile conference in the world. The technology buzz continues with more delegates pouring into the new Fira venue and plenty of major announcements. We’re driving ever further NFC engagement with the NFC Experience and with our own announcements with Japanese mobile operator KDDI to enable quicker and more […]
Posted on 27 February 2013 by
Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]
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Continuing our series of responding to mobile questions from influential bloggers, our latest question comes from our good friend, Jon Choo. Jon has more experience than most in the field of NFC payments, having recently taken part in Gemalto’s Contactless Challenge. For this, Jon (and his opposing number, Mobile Industry Review’s Ewan MacLeod) was tasked with carrying out a […]
