Posted on 08 January 2013 by
Is it the year of mobile advertising? The year of NFC and mobile payments? Well, according to the Consumer Electronics Show (CES) and AllThingsD.com, 2013 could be the year the ‘Connected Home’ becomes a reality. We have blogged before about smart homes, sharing our perspective on the one hosted by the GSMA at Mobile World Congress […]
Posted on 27 February 2013 by
If there’s one thing that Mobile World Congress 2013 has taught us so far, it is that ‘the internet of things’ is well and truly here to stay. Listening to some of the speakers at this week’s conference has made it clear that the process of ‘verticalizing’ connections is already underway. Steve Girsky, vice chairman […]
Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 07 June 2013 by
The Gemalto Contactless Challenge kicks off in the United States 10 June, with Josh Kerr and Kathy Dalton, in Austin, TX and Salt Lake City, UT, respectively, putting contactless payment infrastructure to the test. Our bloggers will be looking to find the best and worst contactless experiences, and you can see the results daily here […]
Posted on 31 August 2011 by
I recently discussed the future of the online banking industry and how the FFEIC should shape its next set of guidelines to ensure the safety of both banks and their customers in the years ahead. However, one area which I didn’t explore in that post is the mobile platform, and the role it has to play […]
Posted on 14 February 2011 by
Heike Scholz from Mobile Zeitgeist has asked us some questions around mobile marketing, looking at click through rates (CTRs) and what differences we have experienced in each country and/or region.
