Category: UK

Five Fast Facts on Digital Traffic

Last week we announced the launch of the Netsize Guide by our colleagues over at Netsize. With almost 200 pages of insight and analysis into mobile content and services, there’s a lot in there to interest those of us in the industry. So for the next few weeks I’ll be picking out interesting topics from […]

Christmas lights and the NFC paper trail

News that Christmas lights in Cambridge (UK) were turned on using an NFC smartphone this year has prompted me to take a look at NFC’s eco credentials. Aside from the festive novelty of using a phone to turn on a set of Christmas lights, NFC has the capacity to have a profound effect on the […]

IoT

The Future of Payments: What the industry thinks

As the variety of payment options on offer expands each year, companies need to be aware that consumers are fickle creatures. At the close of 2011, leading UK newspaper The Times published an issue of the Raconteur supplement on the future of payments. In it, they gathered representatives from five key players in the payments […]

On which mobile OS will NFC first see market adoption?…

Continuing our Mobile World Congress tradition of answering questions posed to us by influencers in the mobile industry, today Simon Judge of Mobile Phone Development wants to know which mobile OS will be the main one to spur NFC adoption on. Up to now the main NFC debate has been who will be first to […]

Why mobile is the new king of advertising

We are entering into a new and critical phase of development in the mobile industry. The discussion is no longer centered on whether mobile fits in the marketing mix: mobile has clearly earned its place at the table. Just look at some of the numbers being cited: David MacQueen of Strategy Analytics recently predicted that […]

SMS is still a winner: Why Eurovision is wrong to…

On Saturday night, Informa’s Camille Mendler tweeted her frustration that UK viewers of the Eurovision Song Contest could not enter their votes by text. In questioning the decision, she referred to SMS as Europe’s ‘most ubiquitous and cheap communications method’. Research from Camille’s parent company, Informa, has today proved unequivocally that this assertion was correct. […]