Posted on 21 January 2014 by
You may have seen the headlines last week proclaiming the ‘death of SMS’ and positioning SMS as ‘old-fashioned text messages’. Well, we all know that ‘bad news sells’, so let’s look at the good news around this. Based on global predictions from Deloitte, communications aren’t dropping – quite the opposite. In fact, instant messaging is […]
Posted on 02 January 2014 by
Sometimes, in this crazy life, time stops for a while. People spend more and more time on public transport, where all you have to do is just… wait. Did you know that people spend on average 2 hours 20 minutes per day commuting, according to Ericsson ConsumerLab? So, if you’re a commuter, how do you […]
Posted on 30 December 2013 by
The future is smart, and smarter often means smaller (although this might not be the case with smart phones at the moment). And, as you will undoubtedly see from the sliding image of the office past and present, the components of the office of the future take up considerably less space than that of the […]
Posted on 10 December 2013 by
Office space: Less is more – or is it? Look at the desks. Go on, look more closely. What is the one major difference between the desk of yesteryear and the more modern one? There you go: it’s the minimalism of the modern one, featuring fewer devices, less paper and less clutter. Thanks to greater […]
Posted on 14 November 2013 by
We often extol the virtues of mobile marketing and the role that the cellphone can play in forging stronger relationships between brands and consumers. As with anything though, the proof lies in the pudding. That is, it’s the proof points and case studies that really make people sit up and take notice. Which is why […]
Posted on 12 November 2013 by
Reporting live from the MMA EMEA Forum in London, mobile is naturally at the core and forms a connection point to all devices. And the good news is that there has been a huge amount of progress in mobile marketing over the last five years. Did you know, for example, that smartphone penetration in the […]
