Posted on 02 August 2011 by
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 21 February 2013 by
Simon Judge of Mobile Phone Development asked whether mobile advertising will become the principal income driver in mobile. The growth of mobile and the rise of Bring Your Own Device (BYOD) means more of us have smart computing devices with us most, if not all of the time. As Simon mentions in his question, we […]
Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 07 June 2013 by
The Gemalto Contactless Challenge kicks off in the United States 10 June, with Josh Kerr and Kathy Dalton, in Austin, TX and Salt Lake City, UT, respectively, putting contactless payment infrastructure to the test. Our bloggers will be looking to find the best and worst contactless experiences, and you can see the results daily here […]
Posted on 11 June 2013 by
Day 1 JoshKathy 49 It’s on! The Gemalto 2013 Contactless Challenge has officially commenced, with our fearless bloggers Kathy Dalton of Salt Lake City, UT (@KathyDaltonSLC) and Josh Kerr of Austin, TX (@joshkerr) on the hunt with their Isis NFC-equipped phones, ready to make contactless purchases and score points. The stakes are high: they are competing […]
Posted on 27 October 2014 by
See how Gemalto’s R&D team developed a WebRTC-based VOIP demo secured using a SIM card and the W3C secure element access API.
