Consumerization: Driver #3 to Software Monetization
Posted on 13 February 2018 by
We explore the concept of consumerization as one of the key drivers of software monetization.
Software Monetization
Servitization: Driver #2 to Software Monetization
Posted on 06 February 2018 by
We explore the concept of servitizaton as one of the key drivers of software monetization.
Digitalization: Driver #1 to Software Monetization
Posted on 30 January 2018 by
We explore the concept of digitalization as one of the key drivers of software monetization.
Digitalization, Servitization, Consumerization: The Keys to Software Monetization
Posted on 23 January 2018 by
We explore how key trends are forcing independent software and intelligent device vendors to rethink their value proposition.
How to Defend Against the Gray Market Threat Part 3
Posted on 31 August 2017 by
Part 2 of this blog series looked at the impact of gray market sales on software vendors and device manufacturers. In this third and final installment, you will learn how to defend against diversion of your goods on the gray market. If you want to preserve the integrity of your sales channels, products, and revenue, […]
How to Defend Against the Gray Market Threat Part 2
Posted on 14 August 2017 by
The previous blog post in this series provided an overview of the gray market and the threat it poses to your business. In Part 2, I will be addressing the impact of gray market sales on software vendors and intelligent device manufacturers. Advances in technology, connectivity, and globalization have all enabled massive opportunities for software […]