Software Monetization

How to Defend Against the Gray Market Threat Part 2

The previous blog post in this series provided an overview of the gray market and the threat it poses to your business. In Part 2, I will be addressing the impact of gray market sales on software vendors and intelligent device manufacturers. Advances in technology, connectivity, and globalization have all enabled massive opportunities for software […]

How to Defend Against the Gray Market Threat Part 1

In this three-part blog series, we will address gray market trade; Though gray market trade may be the least talked about risk factors that software developers and intelligent device manufacturers face, it can have a devastating impact on your brand, your channel, and your revenue. It is therefore wise to understand how gray market trade […]