Tag: CRM

How can telecoms operators maximize loyalty? With big data.

I recently attended an industry event in Munich, where I presented a keynote on customer loyalty in telecoms. One thing that surprised me at the event was that, for the first time in my career, the topics discussed in other keynote sessions, panels and roundtables differed significantly from the discussions I had in backstage with […]

What connects M2M with McDonalds?

What springs to mind when you think of McDonalds? Happy meals? Brightly colored fast-food chains? Sponsorship of the 2012 Olympics? Vegetarian-only restaurants in India? How about Machine-2-Machinecommunication? Surprised? McDonalds has pioneered a key business concept – extended enterprise – which is going to be the cornerstone of future M2M Communications. What is an extended enterprise? […]

IoT

GITEX 2012: Mobile transforming customer relationship management

Many companies have realized that a great way to reach and engage with customers, regardless of their location, is via mobile devices. More intelligent companies realize that the mobile phone can even drive customer engagement and offer insight into customer preferences, ultimately securing brand loyalty and additional revenues. But just how is mobile technology redefining […]

The latest Netsize Guide focuses on France

It’s our 10th edition of The Netsize Guide – can you believe it? Ten years of showering insight on the mobile industry and sharing our views. We have previously looked at mobile CRM and how it is affecting brands and retailers, and investigated the notion of Truly Mobile courtesy of interviews with global brands such […]

Why mobile is the new king of advertising

We are entering into a new and critical phase of development in the mobile industry. The discussion is no longer centered on whether mobile fits in the marketing mix: mobile has clearly earned its place at the table. Just look at some of the numbers being cited: David MacQueen of Strategy Analytics recently predicted that […]