Posted on 20 November 2012 by Anvay Lonkar
What springs to mind when you think of McDonalds? Happy meals? Brightly colored fast-food chains? Sponsorship of the 2012 Olympics? Vegetarian-only restaurants in India? How about Machine-2-Machinecommunication? Surprised? McDonalds has pioneered a key business concept – extended enterprise – which is going to be the cornerstone of future M2M Communications. What is an extended enterprise? […]
Posted on 02 August 2011 by Thales DIS
Text message marketing should be straightforward, yet, as outlined by @MarianaFangLin, many companies still get the basics wrong. For those running their first mobile marketing campaign, or just looking to refresh their memories on the basics, here are ten tips to ensure that your campaign pushes all the right buttons. 1. Keep it simple. Mobiles offer […]
Posted on 16 February 2011 by Dominique Brulé
Dan Butcher, Associate Editor at Mobile Marketer asks: What are the biggest barriers to mass market adoption of NFC for marketing/CRM and payments?
Posted on 28 April 2011 by Thales DIS
Nice overview with case studies from our friends at Netsize. Worth checking out.
Posted on 10 August 2011 by Thales DIS
In the mobile industry permission marketing is a new buzz word. But what does it mean exactly? According to marketing guru Seth Godin: “permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” It realizes that treating people with respect is the best […]
Posted on 06 April 2011 by Tim Cawsey
The Mobile Retail Masterclass recently held in London and run by the folks at www.mobilemarketingmagazine.com, put retailers and solution providers together in the the same room to discuss this burgeoning market.