Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 20 July 2012 by
This week has seen yet another study highlighting the inherent dangers of securing your personal information with just a password. According to research from Experian, the average internet user in the UK has just five different passwords, despite having 26 different online accounts. Indeed, a quarter use just one password for most of their logins. […]
Posted on 09 February 2012 by
According to recent reports from Visa, EMV deployment in the US is accelerating. An estimated one million Visa-branded EMV chip-enabled cards had been issued by the end of 2011. In addition to this, Mastercard has finally agreed to join Visa in supporting the technology in the US. EMV, which regular readers by now know stands […]
