Tag: Ford

Who will win the driverless car race?

Let’s play a game of word association. What springs to mind when you hear ‘driverless cars’? Let me guess: Google. Did you know, however, that there are many other brands involved in developing the concept of a driverless car? From Audi and Toyota to Mercedes, it is claimed that they actually have more chance of […]

IoT

Mobile Marketing in Istanbul

Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]

The connected cars of the future

After the Geneva Motor Show demonstrated how fast the connected car is becoming a reality, we take a look at some of the year’s big announcements and consider what could be on the roads in the future.

IoT