Posted on 31 August 2017 by
Part 2 of this blog series looked at the impact of gray market sales on software vendors and device manufacturers. In this third and final installment, you will learn how to defend against diversion of your goods on the gray market. If you want to preserve the integrity of your sales channels, products, and revenue, […]
Posted on 14 August 2017 by
The previous blog post in this series provided an overview of the gray market and the threat it poses to your business. In Part 2, I will be addressing the impact of gray market sales on software vendors and intelligent device manufacturers. Advances in technology, connectivity, and globalization have all enabled massive opportunities for software […]
Posted on 01 December 2015 by
The IoT era is here, so how should businesses adapt their pricing and licensing strategies?