Posted on 16 November 2012 by
Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]
Posted on 04 April 2013 by
The term ‘permission-based marketing’ is well-known in many regions around the world. Popularized by marketing guru Seth Godin, it has helped brands overcome the issue of being interruptive in their engagement with consumers. We have touched on this several times on this blog, looking at how to encourage customer loyalty and ensure consumer privacy, sharing […]
Posted on 05 March 2014 by
Regular followers of our blog will know we are interested in contactless payments around the world, but also in the UK in particular. We ran our first Contactless Challenge in London following the 2012 Olympics, pitting two influential bloggers against each other. This was swiftly followed by a similar challenge in the US. Now, however, […]
Posted on 10 April 2015 by
Trust in banks is still tentative, making retaining customers hard and growth even harder. We discuss how mobile can help.
Posted on 14 April 2015 by
The youth are, as they say, the future. What then should banks be doing to ensure they are developing the right services for when they grow up?
