Posted on 02 April 2013 by
It’s fair to say that the modern consumer is bombarded with marketing messages. Before even arriving at their desk on a Monday morning, the average person will already have been exposed to radio advertising whilst they get dressed, print ads in their morning paper, billboard advertising on their walk to the station and yet more […]
Posted on 04 June 2011 by
I wanted to share with you a video of Ralph Santana, Samsung’s CMO, where he identifies the 3 key criteria for mass brands to find market success with their campaigns: broad reach, meaningful engagement and financial impact. This presentation was made a few weeks ago at Ad Age Digital Conference and made us even more convinced that mobile […]
Posted on 27 February 2013 by
Hola! Here we are in the heart of Mobile World Congress 2013. What we can observe so far is that innovation is in full swing fostering discoveries and development and it really seems endless. The mobile ecosystem is expanding at lightning speed, challenging everyone to adapt at the same pace. So as not to get […]
Posted on 07 November 2012 by
A hub for all new innovation in digital security and identity, the CARTES 2012 Expo in Paris is in full swing. Wandering around the various demonstrations, I am seeing firsthand how the latest technology innovations will be impacting our lives. One such benefit that the smart card has brought to us is mobile payments, a […]
Posted on 03 August 2015 by
In a mobile and digital environment, being able to target a customer in a timely and localized manner can have a huge impact on your business. In this blog, we look at how to make the most of location based marketing.
Posted on 14 February 2011 by
Heike Scholz from Mobile Zeitgeist has asked us some questions around mobile marketing, looking at click through rates (CTRs) and what differences we have experienced in each country and/or region.
