How machine learning can increase engagement for mobile marketing campaigns
Posted on 03 October 2017 by
Machine Learning is already a significant part of mobile and it brings great benefits to mobile marketing campaign engagement.
Tag: Mobile marketing
(Don’t) keep it to yourself: mobile cloud sharing is on…
Posted on 22 April 2013 by
We recently conducted a survey in Europe, Asia, South America and Africa looking at the state of back-up and sharing uptake and concerns from a consumer perspective. We found a huge demand (and opportunity for MNOs) for personal cloud services, including sharing services. 73 percent of survey respondents said they would use sharing services if […]
Mobile Marketing in Istanbul
Posted on 16 November 2012 by
Greetings from Istanbul, the city that connects Europe with Asia, where we are at the MMA Forum. In the same way that Turkey offers a plethora of experiences and different levels of technological aptitude, we have heard from many brands on the challenges they face when it comes to driving consumer engagement via the ubiquitous […]
Sunny customer loyalty in Dubai
Posted on 30 January 2013 by
Stepping off a flight in Dubai in the middle of winter is like entering a warm and welcoming hotel lobby – which is where I was recently for a conference on Maximising Customer Loyalty & Profitability in the Middle East. Despite not being able to take advantage of the sunshine and warmth as it was […]
How to be smart with dumb phones
Posted on 06 February 2013 by
I expect many of our readers will know someone who either gave or received a smartphone over the last few months. They’re ubiquitous these days and I’ve even seen kids who can’t be more than two or three years old using a smart device. Thomas Husson blogged for Forrester on mobile trends from 2012 at the end […]
Is Machine Learning really boosting Mobile Marketing campaign engagement?
Posted on 27 February 2018 by
Machine Learning is a crucially important tool for mobile marketers looking to target specific consumer groups. In this post, we assess whether it can genuinely boost engagement with mobile marketing campaigns.